How to unleash the potential of B2B marketing
Business clients are the lifeblood of many professional service firms’ income. As such, it is important to develop an effective marketing strategy that reaches senior management figures and promotes...
View ArticleHow to find your firm’s “brand voice”
In today’s saturated market, standing out from the crowd has become an absolute necessity. A great way to distinguish your professional service firm is by developing a unique “brand voice.” Your...
View ArticlePromotions vs marketing: what’s best for your firm?
The dilemma of running a promotion or investing in marketing is often a challenging one to answer for many professional service firms. Both approaches have their merits, but if you’re looking to make a...
View ArticleMake an impact on your client’s inbox with email marketing
Email marketing is a great way for professional service firms to provide a direct and personal communications channel and maintain relationships with their clients. Whether you are an accountant,...
View ArticleGet to know the team: Charlotte Goodger
A bit of background about you and your role at JE Charlotte joined JE Consulting in October as its latest PR Copywriter. She comes to us from another marketing agency, where she worked on a Read more...
View ArticleUnleashing the marketing magic of in-person events
Imagine the buzz of a packed conference hall, the air crackling with anticipation and the chance encounters that could pivot your brand’s future. This is the electrifying world of in-person events – a...
View ArticleBoost your client count in three simple steps
Standing out in a crowded market is a significant challenge for professional service firms. Nowadays, the quality of your service and expertise, while crucial, are often not enough to differentiate...
View ArticleWhy quality website design is essential for professional service firms
Recent data is startling – websites are more important than ever, but few firms seem keen to capitalise on them. 38 per cent of users will leave a page if its layout or content is Read more The post...
View ArticleThe role of public relations for professional service firms
Your firm’s reputation is the most important aspect of the marketing equation. It’s the bedrock upon which trust, credibility, and success are built. “A good reputation is more valuable than money” –...
View ArticleIs your website hard to find? You may need SEO help
If your website is hard to find, then you are probably missing out on potential clients because of poor Search Engine Optimisation (SEO) practices. SEO is the art of bringing your website from a lower...
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